Subject:  PRKIT2: V2.0 PR Kit Sampler
Author:  GrayRun Technologies
Uploaded By:  GPlummer
Date:  3/31/1996

File:  PRKIT2S.ZIP (41743 bytes) 
Estimated Download Time (61366 baud):  < 1 minute
Download Count:  1696

Needs:  An UnZIPing Program & Text file reader

Keywords:  GrayRun Technologies, Public Relations, Press, Marketing, Business

Type:      Shareware

Version:   3/30/96

PR Kit 2.0 is designed to help you, the business owner, enhance your marketing efforts. It offers practical suggestions on how to employ no-cost and low-cost public relations activities to build awareness of your business.

The original version of PR Kit was selected by "PC World" magazine as one of the best low-cost programs available ("Software for Next to Nothing," May 1995). PR Kit 2.0 goes well beyond the original in both size and scope.

The information and ideas in PR Kit 2.0 have been distilled from more than two decades of journalism and public relations experience, as well as five years of experience operating a 
home-based business.

While PR Kit 2.0 is geared to the small or home-based business, the suggestions are equally applicable to larger firms. Businesses of all sizes miss opportunities to promote themselves to potential customers because they tend to rely on advertising to market themselves. A carefully thought-out series of public relations activities can help increase awareness of your business, which makes your marketing and advertising efforts more effective.

To introduce you to PR Kit 2.0, prkit2s.zip includes sample files from the program, each in both Windows Write 3.1 and ASCII formats, for use in any word-processing program:
	
   _smallpr.wri (_smallpr.txt)  -  the main file
   _samples.wri (_samples.txt)  -  a file that contains 
     sample news releases and other materials that you can 
     modify and use in your own business
   %effcomm.wri (%effcomm.txt) - a file that explains the 
     principles of effective communication in business
   %readme.wri (%readme.txt)  -  this file

Obviously, the PR Kit 2.0 Sampler is designed to encourage you to purchase the registered version of the program. The registered version contains significantly expanded "smallpr" and "samples" files, as well as five additional files that deal with advertising terminology, trade publications, crisis communications, competitive intelligence and talk show appearances.

For additional information or support, contact the author at AOL Screen Name: GPlummer

To use, open various .WRI or .TXT files in any word processor or text reader

Documentation: README.TXT